While there are ways to share quality content on social media accounts and target social signals without being socially active, staying active on social networking sites is vital. Here are some reasons why active social engagement is important for your SEO:
Direct Customer Engagement – You need to interact directly with your audience on social websites to generate and maintain interest in your product or service. You can only answer their questions if you interact with them on the network, otherwise potential customers will perceive them as unimportant to you and even accept this as poor customer service.
They will even think that your product is not genuine. Social engagement allows you to respond quickly and appropriately to any customer inquiries, which in turn creates a positive image. Taking help from social media experts can help you in such situations. To find experienced social media experts visit http://socialsellinator.com/.
Share Industry Knowledge – By participating in important social media conversations, you can get the latest industry news and expand your knowledge. At the same time, you can share your industry knowledge with colleagues so that others see you as an expert in your field. This will also lead them to view your content as authoritative. You would miss out on such conversations if you are not socially active.
Keep up with the Competition – Understanding how your competitors use social networks is essential so you can use similar or better tactics to engage with your target audience. Activity on social networking sites allows you to explore their social media profiles, content and advertising campaigns.