A Facebook Messenger Bot can be used to extend customer service and social media features, or they can simply help the company to build relationships with their customers. A Facebook Chatbot does not replace the need for real human interaction, but it is an integral part of any marketing or customer relationship management strategy.
It's essential to understand the value of a Facebook Chatbot before you get started, however. That is because your customers are all on Facebook, and Facebook Chatbots is unlikely to come at a benefit to those who aren't using Facebook.
Building a relationship with right people is a challenge that no "friend" can meet. Even if the person is a friend, they are likely to share the same birthday, friends, interests, and family members as your customers. You want to use a Facebook Chatbot to engage those people, rather than potentially alienate them by means of spam.
If your business has a Twitter account, you can link it to your Facebook Messenger account. The Twitter account will allow you to announce news and updates related to your company's product or service, while letting your customers know about it. It is also a great place to update your profile and market your company, as well.
If you are serious about being part of a social media conversation, you might also consider using a Facebook Chatbot. If you are looking to drive traffic to your site, then it can help to make the company's Facebook Page look more attractive.
If you are in the process of building a community around your company, or if you are using a Facebook Group as part of your online marketing efforts, you might want to use a Facebook Chatbot. Since so many people use Facebook, a chatbot can enable your customers to communicate directly with you, even if they aren't a part of your group. Chatbots can be programmed to deliver messages from your customers, answer questions, and give suggestions.
Conversational interaction is very important when it comes to customer service. You want your customers to feel like they are in control of the interaction.
While you are building a connection with your customers over Facebook, you want to take advantage of an advertising platform like Facebook Ads to expand your reach. An ad that gets pushed out to people who have a Facebook account will appear more relevant to your customers, because of the way their "likes" and activity are tied to their Facebook pages.
The Facebook Chatbot can also be used to market directly to the community. Using a Facebook Chatbot, a company can reach out to people that might not be a part of the Facebook community, and be able to educate them about the company or product.
The Facebook Chatbot can also be used to enhance communications between your employees and your customers. Instead of simply emailing your customers about a problem or concern, a chatbot can provide tips, tricks, and ideas about how to solve the problem.
Using a chatbot will help your company become more visible in social media sites and on the internet. It will also increase the amount of data that you can store about your customers and help you to better understand how they use the products and services that you offer.
Once you have established your business as a force in the technology industry, it is best to create a Facebook Chatbot to promote the success of your website. You can also use a chatbot to encourage your customers to come into your business.